Snow skis on waves... What will they think of next?

I came across this video today and thought it was kinda cool... maybe because I'm more of a skier than snowboarder (before you get on my case, I grew up in the Pacific Northwest, and my Dad was a professional skier), but more likely because this is just plain cool. Guys getting towed in to big waves on skis... if you surf and ski / snowboard, you gotta watch this!