So you're clearing out your garage and you stumble upon your gnarly old shortboard from the 80's. Except now you're 40 lbs heavier and its been ages since you last caught a wave.
Now what? Well if you don't want all the hassle of a yardsale, or trying to haggle it out with a surf shop, why not sell it online? Craigslist is completely free, reaches thousands of locals, and gets good consistent results. BUT before you slap together a listing, here's how to make sure you get the most you can for your old stick without any of the bother.
1) Pricing - you'll need to do a little legwork here. browse other similar size/quality surfboards and get a feel for how much money you'll be able to realistically charge.
The more you want to charge, the longer the board is gonna sit around. Need to sell the board in a hurry? Take the average going price and knock off $50-$75 Selling a hot commodity? The higher demand will mean you can sell your board for a good chunk more.
(Tip: Insist on getting your payment in cash. There are a bad eggs in every city---make sure you don't get suckered)
2) Pictures - it's absolutely vital that you take a few pictures of your board. People are usually pretty wary of buying surfboards online so make sure you earn their trust: show close-up shots of the rail, nose, tail, or any other vital details about your old ride.
If you're a little reluctant because your board is pretty messed up---fix it up or drop the price of the board---people are going to see the damage anyway when they come over to buy. Don't waste your time or theirs. If you can, get a picture of you or a friend ripping into a wave. Show that surfboard at its full potential and people will fall over themselves trying to get ahold of it.
3) Title - singlehandedly the most important part of your ad. This is the only chance you get to make sure people view your ad, so make it count. If your title looks like this: "Used surfboard", time to hit to drawing board again. It's not terribly informative, doesn't do anything to set itself apart from any other surfboard listing.
Try to make it equal parts attention grabbing and informative. At the very least, you'll want to include the dimensions and board type. If your board listing is much cheaper than the competition, include it in the title.
for example: START SURFING TODAY: Mini Longboard (Surfboard): 8' x 22" x 2 3/4" $239
4) Description - the more specific you can make this, the less time you waste on unqualified leads. Tell stories about the adventures you had on your surfboard and really make it stand out from all flat, personality-less surfboards on craigslist.
5) Posting time - people are more likely to click the first thing they see. So if you post right when they start browsing Craigslist, you improve the odds of making a quick sale. Figure out who you're selling to: mellow beach bums, weekend warriors, or college students looking for a new hobby---all of them have peak internet hours. If you're not too sure, 9am weekdays is a good hard and fast rule. Got a killer craigslist story? Tips for newbies? Tell us below.
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