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Today I wanted to vent a little and talk about some of the elitism going on out there in surf shops around the country.
Unfortunately surfing is a very guarded industry. The mentality for some is, "If you don't surf, don't start." This is the most ridiculous attitude for an industry that is supposed to be about soul and spirit. It honest to God makes me a little sick to my stomach to see this attitude.
I know where this attitude comes from though... fear. Fear that if the water gets too crowded there won't be any waves for themselves. Fear that someone will find their "secret spot". Fear that the newest surfer won't understand the long and storied history of surfing and where it came from. Fear that the soul of surfing is being sucked out by large overseas conglomerates, foreign board manufacturers, CNC shaped surfboards, and other things.
The problem with this thinking is that it perpetuates those things they're of. Fear is never a state of mind that you should operate from. You should operate from a state of abundance. There are loads of waves out there for everyone. Never is this more prevalent than in local surf shops around the country.
We had a guy come to our warehouse the other day to pick up a board. This guy had been around the surfing block. He had been surfing for something like 30 years but for whatever reason he had stopped going... job took him away from the beach I think...
Well, it had been like 10 years since he was in the water and as you can imagine, technology had changed... a lot. Last time he was in the water thrusters were still "king" and Clark Foam still had 90% of the market cornered.
Now, Clark Foam closed its doors, quads are the rage, and epoxies and other composites are turning the surf world upside down. Needless to say, he had some catching up to do.
Here is the bummer or maddening thing though.
He'd stopped by the local surf shop to get caught up, and you know what they said to him, "Dude where have you been... the moon?" We were blown away that a surf shop had treated him with such disrespect.
Now before you get too riled up, I can hear you say, "My local shop would NEVER respond that way." And I agree to some extent, most shops wouldn't respond that way... at least to a seasoned surfer. My personal experience however, a good percentage of surf shops do respond that way to NEW surfers. Like it's beneath them to deal with an unlearned noob. It's just wrong.
Now we don't claim to have all the answers (far from it), but one thing we promise, we don't care how long you have been around or how new you are, we will NEVER make you feel like a kook for asking questions.
I know that there are a lot of good shops out there filled with good people that really do care about the new surfer as much as the pro. Unfortunately they are becoming more and more rare.
"After much research in buying my first surfboard I was so happy to making the right choice with your company. Not only were you extremely helpful but you went over and beyond in getting the board in my hands. "The board itself seems to be made for me. I transitioned from a 9' longboard and what an easy transition it was. It catches waves like a longboard but has the flexibility of a short board. Thanks again for great service and product." -Paul M. Puerto Vallarta, MXHope this helps you a little on your journey of finding the perfect surfboard. Leave me a comment below if you've experienced or seen any of these attitudes at your local shop. How do you believe we should go about trying to change the attitude in the industry?
|To get your questions answered you can either send an email to: firstname.lastname@example.org or call us at: 858-693-3692For simple questions you can check out our FAQ page. Have all your questions answered and ready to buy? Head over to our online surf shop and pick out your new stick.|